Budget uncertainty
It can be difficult to distinguish avoidable spend from useful testing.
Independent Google Ads audit
Know what to fix in your Google Ads account.
For ecommerce and SaaS teams. Get clear, evidence-backed findings and a prioritised action plan.
€999 One-off audit · excluding VAT
Business customers onlyRead-only accessOne-off service
Target delivery: 3–5 UK business days after intake and access.
- Finding
- Spend with no recorded conversions.
- Suggested order
- Review 1Search terms
- Evidence
- Search-term spend without a recorded conversion, kept in campaign and ad-group context.
- Next action
- Check each query before choosing exclusions, a bid review, or a separate ad group.
The problem
Plenty of data.
Not enough clarity.
Measurement risks
Tracking gaps can make campaign comparisons less reliable.
Unclear priorities
Potential improvements compete for time without a shared order of action.
The outcome
A prioritised plan.
Clear next steps.
Areas for review
See where spend, targeting, or search terms warrant closer attention.
Measurement gaps identified
Understand the tracking questions your team should validate.
A clearer testing plan
Prioritise decisions using likely impact, effort, and dependencies.
What your audit covers
Budget allocation
Review spend patterns, bids, and placements for avoidable inefficiency.
Measurement setup
Identify conversion-tracking and attribution risks for validation.
Creative and search terms
Review ads, keywords, match types, and irrelevant traffic patterns.
Controlled tests
Identify opportunities that may be suitable for measured scaling tests.
Read a three-finding audit excerpt.
Adapted from a Google Ads review for an ecommerce business covering 6 August–4 September 2026. Customer details, search terms, and financial figures have been removed; the ad-inventory counts are retained. This is an excerpt, not a full report or a SaaS case study. The actions are recommendations, not measured results.
| Finding | Review order |
|---|---|
| Search termsSpend with no recorded conversions. | Review 1 |
| Ad coverageThree ad groups warranted an inventory check. | Review 2 |
| Time-of-day testsWeaker time windows needed a closer look. | Review 3 |
The order is our suggested sequence for these three examples, not a measure of expected savings. Check the prerequisites before acting.
Review 1
Spend with no recorded conversions.
The finding comes with the campaign context needed to decide what to do.
- Action type
- Search-term review
- Before acting
- Reliable conversion measurement and enough query-level evidence
- What you get
- A query-by-query action list
What the audit found
The audit identified search terms that spent without a recorded conversion during the reviewed period. It retained their campaign and ad-group context so exclusions could be considered at the right level.
Recommended next steps
- Treat spend without a recorded conversion as a review candidate. Check query intent, conversion tracking, and conversion lag before deciding whether an exclusion is justified.
- For relevant but expensive queries, consider a bid review or a separate ad group instead of a blanket exclusion.
- Keep relevant queries under review until there is enough evidence. After an approved change, compare spend and conversions over a period that allows for conversion lag.
Your team approves and implements changes. The audit uses read-only access.
Review 2
Three ad groups warranted an inventory check.
Check what is actually running before drawing conclusions about the copy.
- Action type
- Ad coverage and copy review
- Before acting
- Verified ad inventory, campaign type, and serving activity
- What you get
- A list of ad groups to strengthen
What the audit found
The source audit reviewed seven enabled Search ad groups. Three Standard Search groups each had one enabled responsive search ad, below the audit’s review threshold of two enabled ads for that configuration. The count is a starting point for review: approval status, asset quality, and delivery still need checking, and adding an ad does not guarantee better results.
| Measurement | Ad groups |
|---|---|
| Enabled Search ad groups reviewed | 7 |
| Met the audit’s ad-count rule | 4 |
| Flagged for review | 3 |
These counts describe the inventory snapshot recorded by the audit, not a daily average or an advertising result. Enabled status alone does not confirm approval or delivery.
Recommended next steps
- Confirm the campaign type and inspect enabled ads, approval status, and serving activity in each flagged ad group.
- Decide whether the issue is missing eligible ads, limited creative variety, or simply too little delivery. Add suitable variations only where that review supports them.
- Allow replacements enough impressions before deciding which weaker ads to pause.
Your team approves and implements changes. The audit uses read-only access.
Review 3
Weaker time windows needed a closer look.
A schedule change is a test to evaluate, not a saving to assume.
- Action type
- Controlled experiment
- Before acting
- Reliable measurement, a suitable bidding setup, and agreed success criteria
- What you get
- A schedule test plan with review criteria
What the audit found
The audit flagged time windows where spend was not matched by comparable conversion efficiency. It proposed reviewing those windows for a suitable schedule or bid test while protecting demand in adjacent periods.
Recommended next steps
- Inspect the flagged windows using the account’s reporting time zone and allow for conversion lag. Compare equivalent weekdays and check whether there is enough conversion data.
- Confirm which schedule controls the campaign type and bidding strategy support, then choose one suitable test while preserving delivery in adjacent periods.
- Before testing, agree the cost-per-acquisition target and minimum conversion volume to preserve. Evaluate both after the agreed observation period; a lower CPA with an unacceptable volume loss is not a successful test.
Your team approves and implements changes. The audit uses read-only access.
From payment to action plan
- 1PaymentSecure checkout
- 2Details & AccessGoals + read-only access
- 3AuditIndependent account review
- 4DeliveryWritten action plan
A focused review by Zbang
Your account.
Your decisions.
Supplied by ZBANG LTD, a company registered in England and Wales. A one-off review with a written deliverable and a clear point of contact.
Talk to us about your auditYou stay in control
Read-only Google Ads access. No campaign edits, billing changes, or passwords shared.
Evidence before recommendations
Findings are separated from assumptions and tests. Priorities consider impact, effort, and dependencies.
A defined, one-off service
No subscription or requirement to retain Zbang. Implementation stays with your team.
The audit is advisory. Results depend on your account, market, and implementation. Read the full scope and terms.
FAQ
Questions
before you book?
Clear answers about scope, access, timing, and payment.
What’s included in the €999 audit?
Zbang reviews campaign structure, budgets, bidding, search terms, creative, and measurement setup, then supplies a written, prioritised action plan. The precise scope and exclusions are set out in the Terms of Service.
Who can purchase the audit?
The service is offered only to customers purchasing for business purposes. You must be authorised to buy for the business and to provide the required account access.
What access do you need?
The audit uses read-only Google Ads access. This does not permit Zbang to change campaigns or billing. Never send us a password or recovery code, and you can remove access through Google.
How long does the audit take?
Our target is 3–5 UK business days once payment, a complete intake, and working read-only access are received. This is an estimate; missing information or access pauses it.
How is VAT handled?
€999 excluding VAT; applicable VAT calculated at checkout according to the information collected during payment.
Do I have to retain Zbang afterwards?
No. This is a one-off audit, not a subscription or ongoing campaign-management service. Implementation is your responsibility unless a separate written service is agreed.
Are revisions included?
Revisions to the written action plan are not included unless separately agreed in writing. The service is advisory; your team decides whether and how to implement the recommendations. See the Terms of Service for the full scope.
Can I cancel my audit?
You may ask to cancel before the account review starts. If Zbang confirms that work has not started, the service fee will be refunded. Once the review has started, changing your mind or choosing not to implement recommendations does not itself entitle you to a refund. The Terms of Service set out the full cancellation policy and preserve rights that cannot lawfully be excluded.
Get an independent view of your Google Ads account.
Receive a written, prioritised action plan for your team to assess.
Start my audit
€999 excluding VATBusiness customers onlyNo subscription