Budget uncertainty
It can be difficult to distinguish avoidable spend from useful testing.
Independent Google Ads audit
Find where your Google Ads budget is leaking.
A one-off review for ecommerce and SaaS businesses. We examine account structure, bidding, search terms, creative, and measurement, then provide a prioritised action plan.
€999 excluding VAT; applicable VAT calculated at checkout.
Start my auditBusiness customers onlyRead-only accessOne-off service
Results depend on your account, market, and implementation decisions.
Account review
Auditpreview
A structured review highlights questions, risks, and opportunities for your team to assess.!Measurement riskFlagged
!Search-term wasteReview
↗Testing opportunityPrioritise
Example review areas
Example deliverable
Action planRecommendations are ordered by likely impact, effort, and dependencies.First
ValidateThen
Test
ValidateThen
Test
The problem
You don’t need more data.
You need the right next moves.
Measurement risks
Tracking gaps can make campaign comparisons less reliable.
Unclear priorities
Potential improvements compete for time without a shared order of action.
The outcome
A prioritised plan for
better-informed decisions.
Areas for review
See where spend, targeting, or search terms warrant closer attention.
Measurement gaps identified
Understand the tracking questions your team should validate.
A clearer testing plan
Prioritise decisions using likely impact, effort, and dependencies.
What your audit covers
Budget allocation
Review spend patterns, bids, and placements for avoidable inefficiency.
Measurement setup
Identify conversion-tracking and attribution risks for validation.
Creative and search terms
Review ads, keywords, match types, and irrelevant traffic patterns.
Controlled tests
Identify opportunities that may be suitable for measured scaling tests.
Critical fixesQuick winsTesting roadmap
Example review itemsPriority
! Validate conversion actionsHigh
! Review irrelevant search termsHigh
! Assess campaign structureMedium
! Examine bidding assumptionsReview
Prioritisation method
Impact and effortYour report distinguishes observations, recommendations, and items that need validation.Evidence
ReviewNext step
Decide
ReviewNext step
Decide
From payment to action plan
- 1PaymentSecure checkout
- 2Details & AccessGoals + read-only access
- 3AuditIndependent account review
- 4DeliveryWritten action plan
A focused, one-off review.
Written findings organised by priority
Observations separated from recommended tests
Read-only access with no campaign or billing changes
The audit is advisory. Your team decides whether and how to implement each recommendation, and no particular advertising result is promised.
FAQ
Questions
before you book?
Clear answers about scope, access, timing, and payment.
What’s included in the €999 audit?
Zbang reviews campaign structure, budgets, bidding, search terms, creative, and measurement setup, then supplies a written, prioritised action plan. The precise scope and exclusions are set out in the Terms of Service.
Who can purchase the audit?
The service is offered only to customers purchasing for business purposes. You must be authorised to buy for the business and to provide the required account access.
What access do you need?
The audit uses read-only Google Ads access. This does not permit Zbang to change campaigns or billing. Never send us a password or recovery code, and you can remove access through Google.
How long does the audit take?
Our target is 3–5 UK business days after payment, a complete intake, and working read-only access are all received. This is an estimate, not a guaranteed deadline; the Terms explain what happens if information or access is delayed.
How is VAT handled?
€999 excluding VAT; applicable VAT calculated at checkout according to the information collected during payment.
Do I have to retain Zbang afterwards?
No. This is a one-off audit, not a subscription or ongoing campaign-management service. Implementation is your responsibility unless a separate written service is agreed.
Get an independent view of your Google Ads account.
Receive a written, prioritised action plan for your team to assess.
Start my audit
€999 excluding VATBusiness customers onlyNo subscription