Budget uncertainty
It can be difficult to distinguish avoidable spend from useful testing.
Independent Google Ads audit
Know what to fix in your Google Ads account.
For ecommerce and SaaS teams. Get clear, evidence-backed findings and a prioritised action plan.
€999 One-off audit · excluding VAT
Business customers onlyRead-only accessOne-off service
Target delivery: 3–5 UK business days after intake and access.
From account data
to a clear decision.
- 01
Findings with context
What the account shows and why it matters.
- 02
Priorities you can explain
What to validate, fix, or leave alone for now.
- 03
A practical testing roadmap
Next steps, dependencies, and decision points.
The problem
Plenty of data.
Not enough clarity.
Measurement risks
Tracking gaps can make campaign comparisons less reliable.
Unclear priorities
Potential improvements compete for time without a shared order of action.
The outcome
A clear view of
what comes next.
Areas for review
See where spend, targeting, or search terms warrant closer attention.
Measurement gaps identified
Understand the tracking questions your team should validate.
A clearer testing plan
Prioritise decisions using likely impact, effort, and dependencies.
What your audit covers
Budget allocation
Review spend patterns, bids, and placements for avoidable inefficiency.
Measurement setup
Identify conversion-tracking and attribution risks for validation.
Creative and search terms
Review ads, keywords, match types, and irrelevant traffic patterns.
Controlled tests
Identify opportunities that may be suitable for measured scaling tests.
See what a real audit uncovered.
Three findings adapted from a 30-day Google Ads review for an ecommerce business. Customer details, search terms, and account figures have been removed. These are recommendations, not measured results.
Review first
Spend with no recorded conversions.
The finding comes with the campaign context needed to decide what to do.
- Work involved
- Search-term review
- What you get
- A query-by-query action list
What the audit found
The audit identified search terms that spent without a recorded conversion during the reviewed period. It retained their campaign and ad-group context so exclusions could be considered at the right level.
Recommended next steps
- Confirm each query is irrelevant or consistently underperforming before excluding it in the flagged campaign or ad group.
- For relevant but expensive queries, consider a bid review or a separate ad group instead of a blanket exclusion.
- Recheck spend, search volume, and conversions after 7–14 days.
Your team approves and implements changes. The audit uses read-only access.
Before testing
Some ad groups needed more coverage.
Check what is actually running before drawing conclusions about the copy.
- Work involved
- Ad coverage and copy review
- What you get
- A list of ad groups to strengthen
What the audit found
Some enabled Search ad groups fell below this audit’s active-ad coverage threshold. The recommendation was to address those gaps before judging copy or bidding performance too aggressively.
Recommended next steps
- Review the active ads in each flagged Search ad group.
- Add suitable ad variations where the review identified gaps in coverage.
- Allow replacements enough impressions before deciding which weaker ads to pause.
Your team approves and implements changes. The audit uses read-only access.
Planned test
Weaker time windows needed a closer look.
A schedule change is a test to evaluate, not a saving to assume.
- Work involved
- Controlled experiment
- What you get
- A schedule test plan with review criteria
What the audit found
The audit flagged time windows where spend was not matched by comparable conversion efficiency. It proposed reviewing those windows for a suitable schedule or bid test while protecting demand in adjacent periods.
Recommended next steps
- Inspect the flagged windows in the ad schedule report.
- Choose a suitable schedule or bid test for the campaign’s setup, preserving delivery in adjacent periods.
- Review cost per acquisition and conversion volume before making further restrictions.
Your team approves and implements changes. The audit uses read-only access.
From payment to action plan
- 1PaymentSecure checkout
- 2Details & AccessGoals + read-only access
- 3AuditIndependent account review
- 4DeliveryWritten action plan
A focused review by Zbang
Your account.
Your decisions.
Supplied by ZBANG LTD, a company registered in England and Wales. A one-off review with a written deliverable and a clear point of contact.
Talk to us about your auditYou stay in control
Read-only Google Ads access. No campaign edits, billing changes, or passwords shared.
Evidence before recommendations
Findings are separated from assumptions and tests. Priorities consider impact, effort, and dependencies.
A defined, one-off service
No subscription or requirement to retain Zbang. Implementation stays with your team.
The audit is advisory. Results depend on your account, market, and implementation. Read the full scope and terms.
FAQ
Questions
before you book?
Clear answers about scope, access, timing, and payment.
What’s included in the €999 audit?
Zbang reviews campaign structure, budgets, bidding, search terms, creative, and measurement setup, then supplies a written, prioritised action plan. The precise scope and exclusions are set out in the Terms of Service.
Who can purchase the audit?
The service is offered only to customers purchasing for business purposes. You must be authorised to buy for the business and to provide the required account access.
What access do you need?
The audit uses read-only Google Ads access. This does not permit Zbang to change campaigns or billing. Never send us a password or recovery code, and you can remove access through Google.
How long does the audit take?
Our target is 3–5 UK business days once payment, a complete intake, and working read-only access are received. This is an estimate; missing information or access pauses it.
How is VAT handled?
€999 excluding VAT; applicable VAT calculated at checkout according to the information collected during payment.
Do I have to retain Zbang afterwards?
No. This is a one-off audit, not a subscription or ongoing campaign-management service. Implementation is your responsibility unless a separate written service is agreed.
Get an independent view of your Google Ads account.
Receive a written, prioritised action plan for your team to assess.
Start my audit
€999 excluding VATBusiness customers onlyNo subscription